A really interesting article on the power of VR for brands. Of course, the answer to creating engaging content... telling stories! If you work at an agency and want to work out how best to utilise VR, drop us a line!
In the meantime, check out the article here, with some nice branded examples, including:
- TOM'S emotive 360 'giving' experience shows how when you buy a pair of shoes, they give a pair away to someone in need (in this case, in a village in Peru) - so you can fully experience what this means to people and the positive impact of spending your dollars;
- VOLVO offering an immersive 360-degree test ride; and
- MARRIOTT HOTEL, who used VR to transport their guests on short journeys all around the world.